Cost Per Lead–Effectiveness of Your Advertising Dollars

The formula that is used for this calculator is:

Cost Per Lead= Advertising Cost ($)/Total Completed Signup

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Cost Per Lead

The formula that is used for this calculator is:

Website Conversion= (Number of Signup/Sale)*100/(Total Number of Visitors)

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Website Conversion Rate

The formula that is used for this calculator is:

Simple Return on Investment = (Final Value of Investment After 1 Year ($) – Amount Invested ($))/Amount Invested ($)

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Simple Return on Investment

The formula that is used for this calculator is:

Lifetime Customer Value = Sale per Client ($) * Avg Purchases Per Year * Years Customer Purchases

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Lifetime Customer Value Calculator